[Public liberty will not long survive the total extinction of morals” – Samuel Adams] Companies pay writers to write fake Amazon 5-star reviews • Some post bad reviews of their rivals’ products.

Related: Palin insider, Frank Bailey: Love thy neighbor? Turn the other cheek? Forgiveness? These New Testament concepts were not part of Sarah Palin’s temperament. Both eyes for an eye was the rule, and vanquishing enemies became a goal. | Sarah’s Fake Letter To Newspaper Editor

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From: New York Times

In a Race to Out-Rave, 5-Star Web Reviews Go for $5

The boundless demand for positive reviews has made the review system an arms race of sorts. As more five-star reviews are handed out, even more five-star reviews are needed. Few want to risk being left behind.

Sandra Parker, a freelance writer who was hired by a review factory this spring to pump out Amazon reviews for $10 each, said her instructions were simple. “We were not asked to provide a five-star review, but would be asked to turn down an assignment if we could not give one,” said Ms. Parker, whose brief notices for a dozen memoirs are stuffed with superlatives like “a must-read” and “a lifetime’s worth of wisdom.” …

“Everyone’s trying to do something to make themselves look better,” he said. “Some of them, if they cannot generate authentic reviews, may hire somebody to do it.” …

Negative reviews also abound on the Web; they are often posted on restaurant and hotel sites by business rivals.

Entire Article Here

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