The ideal television news anchor and his role in The Matrix
by Jon Rappoport
January 1, 2013
Most of America can’t imagine the evening news could look and sound any other way.
That’s how solid the long-term brainwashing is. The elite anchors, from Douglas Edwards and John Daly, in the early days of television, all the way to Brian Williams and Scott Pelley, have set the style. They define the genre.
The elite anchor is not a person filled with passion or curiosity. Therefore, the audience doesn’t have to be passionate or filled with curiosity, either.
The anchor is not a demanding voice on the air; therefore, the audience doesn’t have to be demanding, either.
The anchor isn’t hell-bent on uncovering the truth. For this he substitutes a false dignity. Therefore, the audience can surrender its need to wrestle with the truth and replace that with a false dignity of its own.
The anchor takes propriety to an extreme: it’s unmannerly to look below the surface of things. Therefore, the audience adopts those manners.
The anchor inserts an actor’s style into what should instead be a relentless reporter’s forward motion. Therefore, the audience can remain content in its own related role: watching the actor.
The anchor taps into, and mimics, that part of the audience’s psyche that wants smooth delivery of superficial cause and effect.
Night after night, the anchor, working from a long tradition of other anchors, confirms that he is delivering the news as it should be delivered, in both style and substance. The audience bows before the tradition and before him.
The television anchors are, indeed, a different breed.