I just watched a documentary on Walmart, in which they showed a large group of the ‘associates’ all reciting the ‘Sam Pledge’ out loud — “so help me Sam” (deceased 1992).
Replacing the name of God with a dead man’s in their carefully crafted employee pledge…
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From: Wikipedia.com…

Samuel Moore “Sam” Walton (March 29, 1918 – April 5, 1992) was an American businessman and entrepreneur born in Kingfisher, Oklahoma best known for founding the retailers Walmart and Sam’s Club.

From: http://articles.baltimoresun.com…

Wal-Mart’s Walton stresses team play

[…]

The “Sam Pledge,” which Walton has recited hundreds of times to associates, reads in part, “From this day forward, every customer that comes within 10 feet of me . . . I’m going to look him in the eye, I’m going to smile . . . I’m going to greet him with ‘What can I do for you?’ — so help me Sam!”