Target, Bud Light, now North Face? Transgender and drag queen marketing leading to stocks slipping

North Face, the Denver clothing company founded in 1966 to supply hardcore mountain climbers, has joined the hardcore transgender marketing trend.

In advance of Pride Month, the company rolled out a video ad featuring a grotesquely styled man in women’s apparel, makeup, and hair — something that was off-brand for the rugged look for which the company was once known.

In the commercial, drag queen ‘Pattie Gonia’ [a reference to competitor Patagonia] tells the viewers, “come out… in nature with us!” and says he is a “real life homosexual.”

He doesn’t look ready for nature.