While the news media did report extensively on Madonna kissing Britney Spears and Christina Aguilera, there was something quite significant about the event that went largely unreported.
Madonna is aware that she is promoting homosexuality to millions of impressionable young people. Madonna admitted to a homosexual magazine that she employs this technique as a means to desensitize viewers, who would at first be disgusted with homosexuality, into accepting homosexuality as normative. Madonna declared:
“They digest it on a lot of different levels. Some people will see it and be disgusted by it, but maybe they’ll be unconsciously aroused by it. If people keep seeing it and seeing it and seeing it, eventually it’s not going to be such a strange thing“ (The Advocate, May 7, 1991, pg.49)