Billionaire media mogul Rupert Murdoch gave a strange response when asked about plans for mainstream news websites to charge for content, declaring, “The current days of the internet will soon be over.”
He was making reference to the fact that corporate media websites cannot continue to survive under their current failing business model.
The establishment media is dying and advertising revenue has plummeted as people turn to blogs and the alternative media for their news in an environment of corporate lies and spin.
This has forced sectors of the corporate media to charge the dwindling number of loyal readers they have left for news content, a practice which is set to become widespread according to Murdoch. This will only send more people over to the alternative media as the old organs of de facto state-controlled propaganda wither and die.
“Asked whether he envisaged fees at his British papers such as the Times, the Sunday Times, the Sun and the News of the World, (Murdoch) replied: “We’re absolutely looking at that,” reports the Guardian. “Taking questions on a conference call with reporters and analysts, he said that moves could begin “within the next 12 months‚” adding: “The current days of the internet will soon be over.”
Murdoch’s newspapers and TV networks, which include Fox News and the Asian Star Network, have seen profits plummet from $216m to just $7m year-on-year. MySpace.com is also floundering despite a recent move to replace the company’s entire management staff.
It was all but over for the Boston Globe this week, following a threat to close the 137-year-old publication after net losses of $85 million this year alone. Only a last minute cost-cutting agreement on behalf of its owner, The New York Times Company, and The Boston Newspaper Guild, saved the newspaper.
But it’s not just establishment newspapers that are struggling to survive – social networking websites like Twitter and corporate online video giant You Tube are also deep in the red. Apparently, paying out millions in server fees for half the population of the planet to watch clips of cute puppies isn’t a sustainable business model.
This is why You Tube is being forced to pursue lucrative partnerships with giant production studios and broadcasters, at the expense of user generated content which has been relegated to a sub-section of its website, taking the “You” out of You Tube altogether. Content that may be deemed harmful to You Tube’s corporate agenda and its multi-million dollar partnership deals, like The Alex Jones Channel, is being systematically erased from You Tube’s website under the pretext of flimsy copyright infringement claims.
The jig is up for the corporate media. If they continue to allow free access to their content they will go out of business because there’s not enough advertising revenue coming in, whereas if they charge for content they will lose a huge chunk of their audience and their influence in shaping the news agenda will wane completely.
This is the price the corporate media has paid for lying, spinning and obfuscating on behalf of the virulently corrupt power elite and expecting the population to eat it up without question.
The corporate media monopoly has terminal cancer and they are losing their power, which is why they are aggressively supporting moves to phase out the old Internet altogether and replace it with “Internet 2,” a highly regulated and controlled electronic Berlin wall, where alternative voices will be silenced and giant corporate propaganda organs will dominate once again.
This what Murdoch is really getting at when he assures us that, “The Internet will soon be over” and it’s down to us to stop that agenda from being realized.