From 1931 to 1964, Coca-Cola ads had Santa delivering toys (and playing with them!), pausing to read a letter and enjoy a Coke, visiting the children who stayed up to greet him and raiding people’s refrigerators. …
Due to its enormous advertising budget and worldwide appearance, Coca-Cola placed Santa in every home; from America to Africa and Australia. …we are pretty confident that if it wasn’t for Coca-Cola, the look of Santa we all know and love wouldn’t be so popular….

